The decade to build a thriving world for people and our planet is upon us. Historically, capitalism has greatly improved people’s lives. Through organized human efforts, the system has been architected to align individual interests with societal progress. While we tend to take things for granted today, the capitalist system has allowed an ever-growing share of humanity to have access to basic goods and services.

But, it has left billions of people behind and damaged our planet.

Turning a blind eye to the flaws of the capitalist system, to the damage that it has caused and to the blatant denial, if not abuse, of the people it has left behind, would be foolish.

The inherent flaws of the capitalist system.

Businesses have a critical role to play

Many figures could be listed to paint the state of global health, education, wealth inequalities, gender disparity and the climate crisis, but the picture is clear: we have to act now to work towards a more sustainable and inclusive world.

But who is “we”?   All of us. Governments. Individuals. NGOs. Local communities. And the private sector.

Businesses provide a major part of the goods and services that fulfill the needs of human beings on earth, and currently are significant contributors to the damage caused to our planet. Thus, as businesses we have a critical role to play in fulfilling these needs in a manner which is inclusive, ethical and respectful of the environment.

As former CEO of The Nature Conservancy’s Mark Tercek puts it, “great businesses think big and move fast.  They raise capital quickly, design smart strategies, solve big problems, harness technology, seize political wins, and get important things done at scale.  That’s just what we need right now for the environment.”

We also believe that these challenges are doors to substantial market opportunities. By harnessing technology and innovation, the private sector has the potential to help solve the world’s most pressing challenges with a triple bottom-line approach: People, Planet, Prosperity.

A new definition of corporate success

However, the realization of this mantra is hindered in a world where corporate performance is primarily measured by the value created for shareholders. We believe in a better form of capitalism, which we could refer to as conscious capitalism, where a company’s success is measured by its impact on all stakeholders: employees, customers, suppliers, local communities, the environment, and shareholders. Shareholders here are mentioned last, not because they are the least important, but because their satisfaction with the financial bottom-line of the company shall naturally be ensured by the fulfillment of all other parties.

A company on a mission

Satgana is on a mission to launch startups alongside extraordinary entrepreneurs, wherever they are, to solve humanity’s greatest challenges. Our for-profit nature comes from our conviction that the greatest, most impactful and financially successful companies of this decade will be the ones that solve real world problems through innovation-led and market-based approaches. By showing strong long-term financial performance, we wish to inspire more people and more capital to flow towards social and environmental impact.